Master Unforgettable Experiences: Essential Guide for Event Planners

Welcome to Unforgettable Events, your premier destination for mastering the art of crafting unforgettable events. For event planners eager to elevate their gatherings, Phil Mershon presents a comprehensive guide filled with cutting-edge ideas, trends, and strategies used by the industry’s elite. Dive into our wealth of insights and unlock the secrets to creating mesmerizing experiences that will captivate and engage your attendees. Make your events stand out by downloading a free bonus chapter of our book, Unforgettable: the Art and Science of Creating Memorable Experiences and start transforming your gatherings into memorable milestones.


By Phil Mershon

The Art and Science of Creating Memorable Experiences

Phil Mershon takes readers on a comprehensive journey through the intricacies of event planning and execution, offering tools and knowledge to craft events that not only captivate audiences but also enhance brand visibility and drive unprecedented engagement. Ideal for event planners, marketers, and business owners, Unforgettable serves as a roadmap to creating impactful experiences that resonate deeply with attendees.

Within its pages, you will discover how to apply creativity, innovation, and originality to your events, ensuring that each one stands out as a memorable milestone. This book is perfect for professionals in event management and marketing specialists, as well as creative individuals looking to break the mold of traditional event planning.

Embrace the promise of #NoMoreBoringEvents and join a community of forward-thinkers who are redefining the future of event experiences. With Unforgettable, you’re not just planning events; you’re creating lasting memories.

Industry Leading Expert in Event Experience and planning

Phil Mershon

Have you ever experienced an event that was so incredible it felt like time stood still? With decades of expertise in organizing events, Phil has mastered the recipe for hosting Unforgettable events.  He helped launch and organize Social Media Marketing World, the most significant event in the social media marketing industry since 2013, as well as church events and corporate training events for one of the largest privately-held companies in the world, Koch Industries, 

Leveraging his extensive experience with virtual, hybrid, and in-person events, Mershon has organized events for up to 5,000 people. As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” Using the metaphor of baking bread, Phil demonstrates how an event organizer can combine the primary ingredients of their event to transform an average, boring, or unforgettable event into a memorable or unforgettable event. The book – Unforgettable – focuses on the most significant impact ingredients: content, connections, and some of the hidden choices that event organizers often take for granted.

By the end of the book, readers will have the tools to create their own recipe for designing a memorable and valuable experience for their customers. This will lead to increased repeat business, word-of-mouth marketing, and, ultimately, transformation.

Events Produced

Number of People who attended

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Becoming Unforgettable 


Customers spend billions of dollars on events yearly, making it difficult to answer one simple question: “How was the event?” Mershon contends events spend too much time and money on bells and whistles that might wow for a moment but rarely create a lasting impact. He reveals where you should focus instead.

In Unforgettable, Phil Mershon shows event organizers and thought leaders how to make their events stand out and create the transformation desired. By focusing on making memorable and meaningful moments, organizers will produce unforgettable experiences that keep customers talking about it for months and years to come.

Mershon reveals the five threats (and the corresponding remedies) that frequently derail the impact of events. Using the imagery of baking a loaf of bread, Unforgettable shows how master bakers create a memorable experience while ordinary bakers create forgettable moments.

Ready to join the ranks of amazing event managers? Take your skills up a notch and unlock the recipe for crafting Unforgettable events! Dive into what it takes, from understanding five vital traits down to discovering those special ingredients that make an impact. Make sure you don’t miss out on this one-of-a-kind opportunity – become an unforgettable success today!

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