Phil Mershon is a Fractional Director of Experience, Speaker Coach, and author of Unforgettable: The Art and Science of Creating Memorable Experiences.
As Director of Experience at Social Media Examiner, Phil helped grow Social Media Marketing World into one of the most attended and highly regarded marketing conferences in the world, consistently earning 95% referral scores from thousands of attendees.
Today, Phil works with corporate event teams, associations, and conference organizers who want to move beyond logistics and create experiences that generate loyalty, referrals, and real business outcomes. He also coaches thought leaders and executives to deliver talks that change rooms.
He has designed experiences for 5,000-plus attendees, worked with hundreds of speakers, and brought the same frameworks to organizations ranging from mid-size associations to global brands.
When he is not designing experiences or coaching speakers, you will find him on the pickleball court or playing jazz saxophone, two pursuits that have taught him more about timing, energy, and audience than any textbook ever could.
Why?
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Event Experience
Strategies and frameworks for designing events that captivate audiences and create lasting memories, from beginning to end.
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Customer Experience
Techniques to engage attendees deeply, ensuring each interaction resonates and builds loyalty.
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Event Musicology
Insights on using music to enhance the event atmosphere, foster emotional connections, and support memorable moments.
Event Networking
Approaches for encouraging meaningful connections that go beyond the event, fostering a lasting community.
Drive Business Growth
Learn how well-designed events boost revenue, loyalty, and reach by strategically focusing on attendee engagement and retention.
Engage Your Audience
Discover essential strategies for creating events that are not just attended, but remembered, keeping audiences engaged and inspired.
Recent Posts
What They Are Saying
Positive Mentions
Unforgettable is a blueprint on how to pay fanatical attention to the details and build a lasting experience in your industry or outside. Mershon’s magic applies to all business models. He shows how to turn mundane transactions into memorable moments.
John R. DiJulius III
Author of The Customer Service Revolution
“There is only one thing marketers agree on: You must be different. Stand out. When it comes to events, Phil Mershon is the wizard. Consider this book your go-to guide for events success!”
Mark Schaefer
Author of Marketing Rebellion
“There is no quicker way to deepen relationships with customers or our team than creating an unforgettable event for them. All the more reason to get it right! Phil has systematized, categorized, and simplified the ultimate recipe for memorable events. Whether it’s a live Zoom conference, a small retreat for your team, running a large conference, or even throwing your next birthday party, Unforgettable needs to be at the top of your list.”