Ready to Transform Your Events?

Imagine 30% of your attendees signing up to return next year before they leave your conference? What if it was 40%? What would need to happen?

  • Speaker reviews need to improve dramatically. Check.
  • Net Promoter Scores need to be in the 90%. Check.
  • Customer experiences need to be unforgettable. Check.

Facing opportunities like these, Phil Mershon birthed the Unforgettable Event Experience Coaching Program—transforming events rapidly and even drawing back those assumed to be lost forever.

No More BORING Events.

What would creating unforgettable events make possible for your business? If you’re seeking to captivate audiences and cultivate attendee loyalty that drives revenue growth, you’re in the right place.

Start your journey to crafting events that leave a lasting impression with a free bonus chapter from “Unforgettable: The Art and Science of Creating Memorable Experiences.” This is your first step towards ensuring every event you plan becomes a benchmark for success, setting a new standard for what it means to truly engage attendees.

Improve your events now 

Let’s face it. We don’t always get our events right. Sometimes people tell us and other times they quietly leave.

Imagine knowing what the most common problems are and having a way to fix them before they infect your events! How would that help your business?

Through our coaching program we can show you how.

Unforgettable Experiences Await.

From Ordinary to Extraordinary

What if your event could be a highlight of someone’s year or even a pivotal moment in their life or career? In a sea of ordinary, there’s room for extraordinary—let me show you how.

Your Journey to Unforgettable Starts Here

No one wants to plan an event that’s just “good enough.” But creating unforgettable events requires not just hard work, but smart work. We’re here to show you what to focus on.

Signature Coaching SessionS

Deep dive one-on-one sessions to unearth what makes YOU and YOUR EVENTS stand out. Packages customized based on your needs.

Group Coaching program

Comprised of 12 weekly group coaching sessions that are interactive, insightful, and occasionally feature guest experts for deeper insights.

Exclusive Community Access

Access to a private community for lifetime support, networking, and shared wisdom.

Comprehensive Toolkit for Success

All the tools you need, including the Unforgettable Event Experience Design framework, assignments, and unlimited real-time support.

If Your Event

Is Already Perfect, This Isn’t for You.

My Services

If you’re yearning to elevate your events from mundane to monumental, you’re in the right place.

Imagine dedicating nine months to planning an event, only for it to be met with indifference. We aim for the opposite—to have people talk about what was right, rather than not at all.

Through the Unforgettable Event Experience Coaching Program, I work with you for 12 weeks to save you time and money as you make your events highly impactful.

Through Unforgettable Event Experience Strategy Sessions, I’ll help accelerate your path toward creating events your audience will love that leads to greater impact, revenue, and retention.

Through Unforgettable Keynote and Workshop Experiences, I help your audience discover their own path toward creating memorable events and remarkable customer experiences.


“Phil Mershon is the master of creating memorable experiences. Unforgettable shares the secret recipe to turning a mundane event inot a moment that can last a lifetime. This is the future of business and the blueprint of what it takes to stand out in today’s noisy world.” 

– Jesse Cole, Co-owner of the Savannah Bananas 

“Anyone can host an event, but only the greats know how to create a memorable experience. In Unforgettable, Phil Mershon generously shares everything you need to know about how to create experiences that change how people feel, think, and act. This is the framework we’ve been waiting for. Highly recommended.”

—Michael Port, New York Times bestselling author of Steal the Show

As a six time attendee of Social Media Marketing World in San Diego, California I know the amazing talent Phil Mershon has for creating unforgettable experiences. I couldn’t be happier that he is finally making this wisdom available through private and group coaching. I’ve read his book, but know that the knowledge personally applied to my event(s) will be much more impactful and save me loads of time and mistakes. It is exactly what I need to plan my next – unforgettable experience.

Sigrun Gudjonsdottir Best-selling author, business coach, TEDx speaker

Phil’s book Unforgettable is the road map for producing events that audiences want to return to again and again. Phil Mershon is one of the few event producers who understand that an event is much more than event mechanics. Now he’s offering his years of experience in producing first-class events and providing hands-on coaching for events who want to fast track their success. I’ve attended many events and produced many of my own, indeed Unforgettable had me learning new things! I can only imagine how many more transformational insights I will gain through his hands-on coaching.

Ramon Ray, Publisher,, Entrepreneur, Event producer, best-selling author

Phil Mershon

Your Guide to


As the Founder/CEO of Unforgettable Experiences and the Director of Experience for Social Media Marketing World, I’ve dedicated my career to creating events that leave lasting impressions—events that inspire, connect, and transform.

A jazz saxophonist and pickleball enthusiast at heart, I’ve distilled my expertise into Unforgettable: The Art and Science of Creating Memorable Experiences, a roadmap for anyone eager to make their events stand out.

No More Boring Events.

creating transformational events that lead to more revenue and retention!


Event Design Consultation

Workshops and Training

Keynote Speaking

Digital Event Strategy

Custom Experience Design

Event Musicology