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By Phil Mershon

Unforgettable

The Art and Science of Creating Memorable Experiences

Looking to transform your events from mundane to extraordinary? Unforgettable: The Art & Science of Creating Memorable Experiences is the ultimate resource you need to accomplish just that. Loaded with valuable tools and techniques, this book will guide you through the process of crafting unforgettable events that will leave a lasting impression on your guests.

As an early adopter, you’re in for a super special surprise when you purchase from Phil before the world-wide release – set for September 2023. By ordering this first and limited-edition pre-release copy of the book, you will receive a personalized message from the author, Phil, making your copy truly one-of-a-kind. With Unforgettable, you will learn how to infuse your events with creativity, innovation, and originality, creating an unforgettable experience that your guests will cherish forever. Say goodbye to ordinary and hello to extraordinary! Join the movement today and make the bold pledge promising #NoMoreBoringEvents.

Order your limited-edition pre-release copy of Unforgettable now and start creating memories that will last a lifetime.

Industry Leading Expert in Event Experience and planning

Phil Mershon

Have you ever experienced an event that was so incredible it felt like time had stopped? With close to 30 years of expertise in organizing events, including Social Media Marketing World, the most significant event in the social media marketing industry since 2013, church events, training events for non-profits, and one of the largest privately-held companies in the world, Koch Industries, Phil has mastered the recipe for hosting Unforgettable invents. 

 

Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people. As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” Using the metaphor of baking bread, Phil demonstrates how an event organizer combines the primary ingredients of their event can make the difference between an average, boring, or unforgettable event. The book – Unforgettable – focuses on the most significant impact ingredients: content, connections, and some of the hidden choices that event organizers often take for granted.

By the end of the book, readers will have the tools to create their own recipe for designing a memorable and valuable experience for their customers. This will lead to increased repeat business, word-of-mouth marketing, and, ultimately, transformation.

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Events Produced

Number of People who attended

Number of Speaking Events

Lizzie Williamson

Lizzie Williamson

Event Energizer, Founder of Two-Minute Moves

“No event organizer wants to spend hours planning only to have attendees walking out and forgetting it a day (or less) later. Packed with both big ideas and small details that make a surprisingly massive impact, this is the bible of event planning.”
John R. DiJulius III

John R. DiJulius III

Author of The Customer Service Revolution

“Unforgettable is a blueprint on how to pay fanatical attention to the details and build a lasting experience in your industry or outside. Mershon’s magic applies to all business models. He shows how to turn mundane transactions into memorable moments.”
Mark Schaefer

Mark Schaefer

Author of Marketing Rebellion

“There is only one thing marketers agree on: You must be different. Stand out. When it comes to events, Phil Mershon is the wizard. Consider this book your go-to guide for events success!”
Chalene Johnson

Chalene Johnson

New York Times Bestselling Author of Push and Host of The Chalene Show

“There is no quicker way to deepen relationships with customers or our team than creating an unforgettable event for them. All the more reason to get it right! Phil has systematized, categorized, and simplified the ultimate recipe for memorable events. Whether it’s a live Zoom conference, a small retreat for your team, running a large conference, or even throwing your next birthday party, Unforgettable needs to be at the top of your list.”
Michael Port

Michael Port

New York Times Bestselling Author of Steal the Show

“Anyone can host an event, but only the greats know how to create a memorable experience. In Unforgettable, Phil Mershon generously shares everything you need to know about how to create experiences that change how people feel, think, and act. This is the book we’ve been waiting for. Highly recommended.”
Christopher Penn

Christopher Penn

Author of AI for Marketers, and Co-Founder and Chief Data Scientist, Trust Insights

“Unforgettable is the event-marketing cookbook you’ve been looking for. It’s filled with practical, hard-earned lessons from running one of the world’s largest marketing conferences for a decade. Phil spends as much time dissecting things that went wrong as he does celebrating successes—and in those failures, you learn the nuances of the event business. With checklists and exercises, Unforgettable is necessary reading for anyone in the events industry.”  
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Becoming Unforgettable 

 

Customers spend billions of dollars on events yearly, making it difficult to answer one simple question: “How was the event?” Mershon contends events spend too much time and money on bells and whistles that might wow for a moment but rarely create a lasting impact. He reveals where you should focus instead.

In Unforgettable, Phil Mershon shows event organizers and thought leaders how to make their events stand out and create the transformation desired. By focusing on making memorable and meaningful moments, organizers will produce unforgettable experiences that keep customers talking about it for months and years to come.

Mershon reveals the five threats (and the corresponding remedies) that frequently derail the impact of events. Using the imagery of baking a loaf of bread, Unforgettable shows how master bakers create a memorable experience while ordinary bakers create forgettable moments.

Ready to join the ranks of amazing event managers? Take your skills up a notch and unlock the recipe for crafting Unforgettable events! Dive into what it takes, from understanding five vital traits down to discovering those special ingredients that make an impact. Make sure you don’t miss out on this one-of-a-kind opportunity – become an unforgettable success today!

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