Unforgettable – The Art and Science of Creating Memorable Experiences


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“Some books make a contribution. Other books launch a revolution. 

Unforgettable: The Art and Science of Creating Memorable Experiences is that groundbreaking, radically pioneering book for the events industry. It challenges you to make a bold pledge: “no more boring meetings!”

Yet, if you’re like me, you’ve encountered many books that promise you’ll attain a goal, then fail to deliver the precise process for its achievement. 

That’s what makes Unforgettable iconic. Phil inspires you to unleash your inner Picasso of events while he also provides the paints, brushes, and canvas – the details – required to craft a meeting into an artful masterpiece.”

Scott McKain; Founder & CEO; The Distinction Group, Author of ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction (Forbes list as one of the “ten best business books of the year”)

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Anyone can design a memorable and valuable experience for customers with the tools and models available in Phil Mershon’s Unforgettable: The Art and Science of Creating Memorable Experiences.

With today’s attention economy being filled with social media alerts, overstimulating digital content, and mega entertainment, many event organizers struggle to create events that keep attendees engaged. As a result, attendees often leave feeling bored, uninspired, unchanged—and sometimes even critical of the event experience. Unforgettable: The Art and Science of Creating Memorable Experiences equips event organizers to create memorable, life-changing experiences by minimizing five common negative forces and uniquely crafting meaningful moments for each audience served.

Leaning into his broad experience with churches, corporations, non-profits—and mostly recently with Social Media Examiner—Phil Mershon shares an inspirational model that reveals how his events regularly get reviews like “Best Conference Ever.” Using the metaphor of baking bread, Phil shows event planners and event owners how different ways of combining the primary ingredients of any event can make it average, boring, or unforgettable. Unforgettable provides special focus on the ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers take for granted.

Additional information

Weight 15 oz
Dimensions 6 × 1 × 9 in