Transform Your Events into Unforgettable Experiences!

Group or one-on-one

Are your events forgettable, uninspiring, or

even dreaded?

“I’ll never be the same.” – A Story of Transformation

I’ll never forget April. She and I started chatting while waiting for the session to start. I told her I’m writing a book about event experiences, and she almost screamed, “Thank God! Please fix all the mandatory trainings my husband goes to. He dreads going, and he comes home so frustrated, I think he’s going to hurt someone. I know he’s worse off. I’ve been praying that someone would solve this problem.”

I’m on a mission. A mission to rid the world of boring events. #nomoreboringevents

Do you want to create extraordinary, unforgettable events? Events that leave attendees changed, eager for more, and raving about their experience?

About Phil

Phil Mershon, director of experience for Social Media Examiner, is a seasoned event expert with a passion for creating unforgettable experiences. His book Unforgettable: The Art and Science of Creating Memorable Experiences is the foundation of this coaching program.

I’m on a mission. A mission to rid the world of boring events. #nomoreboringevents Phil Mershon


The Unforgettable Event Experience Design Group Coaching Program


This is a 12-week group-coaching program to dramatically improve your events and create lasting memories that lead to transformation. NOTE: We also have one-on-one coaching available.


Classes start soon! Sign up by April 30th to be part of the next group coaching cohort.


Event leaders and owners committed to improving their events, increasing retention, activating word of mouth marketing, and enhancing learning outcomes.


One Time Fee:  $3,000

Why join?

Imagine dramatically boosting your events’ impact, revenue, and attendee loyalty with trackable ROI. By the end of this program, you’ll master a fresh, innovative approach to event design, tailor-made for you. You’ll leave equipped to transform your events into unforgettable experiences.

If you’re passionate about making your events stand out and ready for real growth, this program is for you. Dive into a world where your events do more than just happen—they leave a lasting impression. But, this journey isn’t for everyone; it’s for those committed to deep, meaningful changes in their event planning strategies. Ready to revolutionize your events? Join us and take that leap towards innovation and transformation.

What you'll get


Weekly coaching calls with instruction, exercises, Q&A, and homework


1-on-1 strategy call with Phil before the program starts


Lifetime access to the Unforgettable Coaching Platform

Topics Covered


Building a strong community


Effective marketing strategies


Staff hiring and training


Crisis management and risk mitigation


Designing for transformation


Identifying and overcoming challenges


Customer journey mapping


Creating memorable moments

This program is for you...

If you’re serious about improving your events

This program is for you...

If you want to significantly increase retention, word of mouth marketing, and transformation at your next event.

This program is for you...

If you’re ready to invest in your growth


If you’re not willing to make significant changes

This is not for you...

If you’re a direct competitor of Social Media Examiner

this is not for you...

If you prefer to work one-on-one and move fast (we have programs for you too–sign-up for an exploratory call)

Dan Miller, NY Times Bestselling Author

“Phil’s events are informative and memorable. This program is a must for event planners!” 

Sigrun Gudjonsdottir, Business Coach

“Transform your events with Phil’s wisdom. It’s exactly what I need for my next event.”

Ramon Ray, Entrepreneur

“Phil’s book is a roadmap for unforgettable events. This coaching program takes it to the next level!”

Ready to Create

Unforgettable Events?

Don’t let another opportunity to transform your career and your events pass you by. Schedule your free 15-minute consultation with Phil today, and take the first step towards creating events that not only leave a lasting impact but also propel your career forward.


Event Design Consultation

Workshops and Training

Keynote Speaking

Digital Event Strategy

Custom Experience Design

Event Musicology